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The Fiat 500 has arrived at Northgate!
FIAT launched its new FIAT 500 in the UK – with a flight in one of the capsules on the British Airways London Eye! The new Fiat 500, which has recently been voted Car of the Year 2008, took to the air on Monday 21 January at 8.00pm – exactly 500 hours into the New Year.
FIAT also staged a celebrity and showbiz ticketed event around the launch, featuring live bands, top presenters, and a fantastic light show.
FIAT UK Marketing Director, Elena Bernardelli, says: "It was a great event, and we at FIAT were committed to making the country smile for the night."
London Eye Head of Sales and Marketing, Helen Bull, says: "After celebrating 2008 with a phenomenal firework display, what better way to continue the party than with a fantastic event only 500 hours into the New Year, with 2008's Car of the Year."
Northgate staged it's own celebration party to coincide with the London event. We had a great party and the show in london was streamed live into the showroom on two large plasma screens.
When the cars were uncovered at 8.00pm, there was universal approval for this iconic car, which has sustaines staggering popularity across Europe.
Our aim now is to try and keep supply to meet the huge demand!